So what's behind the genre's success this season? Here are three simple but powerful factors which allowed them to thrive:ġ. No doubt, horror has been one of the most consistently-performing genres at the box office for the last several years, but it enjoyed an especially impressive batting average this summer, with only two relatively minor releases – Nicholas Winding Refn's divisive The Neon Demon and Greg McLean's critically-panned supernatural horror film The Darkness – sinking with moviegoers. Before I delve into the reasons behind their success, here's a quick look at the numbers: The film's weekend triumph capped off a terrific summer for horror movies at the box office overall (though we can't say the same for the season's big tentpoles), joining The Conjuring 2, The Shallows, The Purge: Election Year, and Lights Out as the last three months' biggest genre champs. Originally expected to finish somewhere in the teen-millions this weekend, Don't Breathe – the latest gallows-humor frightfest from Evil Dead remake director Fede Alvarez – stunned industry onlookers by raking in $26 million (including Thursday night previews), nearly triple its reported $10 million budget over its first three days.
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